AQUA and Citilink Launch a Special Livery for a Healthier, More Comfortable, and Meaningful Flying Experience

AQUA and Citilink Indonesia have once again formed a strategic collaboration through the launch of a Citilink Airbus A320 aircraft featuring a special livery design themed “Semangat Gerak!” on February 13, 2026.

The launch of the Citilink x AQUA livery, held at the GMF Hangar, Soekarno-Hatta, was attended by Darsito Hendroseputro as President Director of Citilink, Laurent Boissier as CEO of Danone Indonesia, and Irene Umar as Deputy Minister of Creative Economy.

This collaboration not only introduces a new visual design but also represents the commitment of both brands to delivering a comfortable, relevant, and meaningful in-flight experience for passengers.

Shared Vision Behind the AQUA and Citilink Collaboration

A shared vision serves as the main foundation of this collaboration, namely supporting the younger generations who are active and mindful in their daily activities. Both brands aim to encourage journeys that are more relevant, healthy, refreshing, and sustainable.

By adopting the concept of Shared IP in Motion, this collaboration does not stop at visual representation, but also delivers a message of movement, freshness, and care that remains relevant to current conditions.

AQUA and Citilink’s Concrete Commitment to Environmental Sustainability

As part of their commitment to sustainable travel, the AQUA and Citilink partnership also focuses on managing plastic waste generated on several flight routes.

The plastic will later be processed within AQUA’s recycling ecosystem to be reused as raw materials for new bottles or other economically valuable products.

This step serves as a concrete manifestation of both parties’ commitment to creating a positive environmental impact while also strengthening the implementation of circular economy principles in the transportation industry and daily life.

Thus, “Semangat Gerak!” does not only represent physical movement, but also reflects a collective movement toward a more sustainable future.

Support and Appreciation for the AQUA and Citilink Collaboration

Various parties have also expressed their support and appreciation for the strategic collaboration between AQUA and Citilink.

The Deputy Minister of Creative Economy of the Republic of Indonesia, Irene Umar, said, “This collaboration is clear evidence that cross-brand synergy between major brands such as Citilink and AQUA is capable of delivering a concrete and broad impact for society. With the very large user bases of both brands, this collaboration not only strengthens message visibility but also expands the reach of the values being communicated.”

She continued, “AQUA demonstrates its commitment by entering the creative economy space, presenting illustration as a medium to represent the company’s values and mission in a way that is more relevant and closer to the public. We believe that through strong and sustainable collaborations like this, Indonesia can move forward together toward a stronger, more inclusive, and synergistic Golden Indonesia. I would like to express my appreciation to Citilink and AQUA for this collaboration. I hope this collaboration will be sustainable and become an inspiration for other industry sectors such as film, music, and others.”

Meanwhile, Citilink’s President Director, Darsito Hendroseputro, stated that the “Semangat Gerak!” collaboration reflects Citilink’s commitment to delivering an increasingly sustainable and meaningful flying experience.

After five years of partnership, Citilink and AQUA are now expanding the scope of their strategic cooperation. This step marks an evolution from consistent operational collaboration toward a partnership based on shared values and vision.

“Citilink is committed to always being present with readiness and care, making every journey feel comfortable, calm, and meaningful. Through the collaboration with AQUA on Citilink’s fleet, we are also strengthening our efforts to implement more sustainable operational practices as part of our initiative to reduce environmental impact in the aviation sector,” he explained.

VP General Secretary Danone Indonesia, Vera Galuh Sugijanto, said: “AQUA believes that freshness begins with a body that is well-maintained and ready to keep moving. Therefore, AQUA is committed to fulfilling the hydration needs of Indonesian families through healthy mineral water with well-preserved natural mineral content. Especially when traveling and adventuring, the body requires sufficient and high-quality hydration to remain comfortable and ready throughout the journey.

Beyond that, this collaboration also highlights the importance of awareness in managing packaging after consumption. Through cooperation in managing plastic packaging waste on aircraft with Citilink, AQUA expands the implementation of its commitment as a driver of the national plastic recycling education campaign, while also strengthening its contribution to promoting the circular economy in line with the #BijakBerplastik roadmap.”

AQUA Marketing Director, Adisti Nirmala, added that this initiative is one of the strategies to build an emotional connection between AQUA and consumers.

“For AQUA, this collaboration is our way of accompanying consumers in channeling their energy and spirit in every journey. This livery is not just an illustration, but a visualization of a story about a refreshing and meaningful journey. A visual language that is close to the younger generation is expected to inspire people to keep moving, take care of themselves, and care about the future,” she said.

The visual identity of this aircraft was designed by GULA, a local illustrator whose real name is Teguh Septian Arifianto. He is known for his expressive, colorful illustration style that is closely tied to everyday life. His works reflect daily experiences through a warm, light, and easily accessible visual approach for a wide range of audiences.

“I wanted to bring the rhythm of everyday travel into this design, something that feels light, fresh, and close to daily life. Hopefully, from the moment passengers see this aircraft, they can feel positive energy and the spirit to live a more meaningful journey, one that feels relevant today and responsible for the future,” said GULA.

For AQUA and Citilink, traveling is not just a recreational or leisure activity, but also part of everyday lifestyle and routine. Through the Citilink Airbus A320 aircraft with the special “Semangat Gerak!” Livery, AQUA and Citilink invite people to keep moving with care for themselves and the future, while also delivering a healthy, comfortable, and sustainable in-flight experience.