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Healthy and adequate daily hydration serves as an essential key to maintaining a balanced body and mind. Consequently, AQUA, through its Kaum Adem initiative, invites the public to experience the benefits of hydration that can create a feeling of “adem” (calm and soothing) in every moment, rather than just merely being refreshing.
Through product trials involving 3,000 consumers across 7 major cities in Indonesia, 9 out of 10 people felt that AQUA's natural mineral content provides a crisp, cool sensation, even when consumed without being chilled beforehand.
This sensation comes from AQUA’s naturally preserved mineral content, as AQUA is sourced from protected mountains. This combination gives AQUA its signature crisp taste, helping the body and mind feel more at ease.
Adisti Nirmala, Marketing Director of AQUA, stated that AQUA is fully committed to continuously preserving the quality of its drinking water right from the source. In doing so, the public can experience optimal hydration benefits.
“The balanced characteristics of our natural minerals provide a fresh sensation that helps the body not just physically, but also brings a sense of emotional calmness. AQUA is here as a daily companion to help people stay balanced amidst their dynamic activities,” she explained.
Furthermore, AQUA is actively implementing various initiatives to safeguard the quality of its produced water, alongside ensuring the sustainability of its water sources and the surrounding environment.
Jeffri Ricardo, Senior Manager of Public Affairs & Sustainability at AQUA, believes that water quality is deeply intertwined with the condition of its surrounding environment.
“Good mineral water is not instantly created within a production facility; rather, it is safeguarded right from its natural habitat. The conservation efforts carried out hand-in-hand with the local communities serve as the ultimate key to ensuring that water quality remains consistent,” Jeffri remarked.
On the other hand, a sense of calm is not limited to physical needs; it is also closely linked to our state of mind and can contribute to a greater sense of peace.
Tsamara Farhanna, a human design coach and yoga/meditation instructor, added, “Sometimes, all we need is to pause for a moment, take a deep breath, and ensure our body stays hydrated, a simple practice that can help stabilize both the body and mind.”
This indicates that a state of balance can be achieved through simple steps in our daily lives, such as staying properly hydrated with high-quality drinking water.
