Ramadan always brings a different atmosphere. Life’s rhythm changes, rest schedules adjust, yet daily activities continue as usual. Amidst traffic jams, work demands, and digital distractions, staying calm and hydrated becomes a vital part of the spiritual journey.
In light of this, AQUA is here as your #TemanAdemRamadan. This initiative encourages the community to maintain physical balance through adequate hydration while nurturing inner peace during the holy month, ensuring every Ramadan moment is healthier and more meaningful.
Stay Hydrated and Keep Your Heart Calm During Ramadan with AQUA
AQUA Marketing Director, Adisti Nirmala, noted that Ramadan is currently experienced within an increasingly dynamic lifestyle. Therefore, AQUA can be your Ramadan companion.
“We understand that Ramadan is practiced amidst real physical and emotional challenges. Inspired by AQUA's natural coolness, the #TemanAdemRamadan initiative is here to help people keep their bodies fresh through quality hydration, while also nurturing peace of mind during important Ramadan moments.
We hope the special edition packaging, featuring expressive quotes relevant to daily life, serves as a simple reminder to spread 'coolness' (keademan) to more people,” she said during the Ngadem Sore Bareng AQUA session.
Additionally, Adisti Nirmala mentioned that based on research, 90% of people say AQUA feels cool even without being chilled. Proper hydration is an essential foundation for an optimal fast, from suhoor and iftar to evening activities.
Teras Adem AQUA: A Stopover Amidst the Hustle
As part of #TemanAdemRamadan, AQUA presents Teras Adem AQUA, which can be visited from February 8–21, 2026, at Ratu Plaza, Jalan Jend. Sudirman, Central Jakarta. At this booth, visitors can enjoy various activities to recharge during the busy Ramadan season, including:
- A regular photo booth, available with the purchase of 1 AQUA package.
- A premium photo booth, available with the purchase of 1 AQUA and Mizone package.
- Special Ramadan water bar with drink options like Minty Adem Lime, Lychee Adem Fizz, Klepon Latte, and Sky Blue Cloud.
An area to upload expressive quotes at LEP Teras Adem AQUA.
- The hope is that Teras Adem AQUA becomes a place to gather, share stories, and enjoy a calmer Ramadan atmosphere with friends and family.
45 Expressive Quotes on Special Ramadan AQUA Bottles
As part of #TemanAdemRamadan, AQUA is launching special edition Ramadan packaging featuring 45 expressive quotes. These messages are categorized into themes of gratitude, forgiveness, and daily reflection.
Illustrator Alvin Resqy revealed that all designs and words were created manually without the help of AI. He was inspired by the experience of receiving an AQUA bottle with a small note that felt relevant to the situation he was facing. The presence of this special edition packaging is expected to be a simple reminder to show care and spread a "cool" (adem) attitude during Ramadan.
Kajian Adem AQUA: Learning Patience and Emotional Management
In the “Ngadem Sore Bareng AQUA” session on February 13, 2026, Ustadz Muhammad Assad emphasized that fasting is not just about resisting hunger and thirst, but also about practicing patience.
“Ramadan is not just about resisting thirst and hunger, but about training the soul to remain calm and patient. When someone can guard their speech, restrain anger, and act wisely in emotional situations, that is when they truly find the meaning of fasting. 'Adem' is not just a sensation; it is a reflection of mature faith,” he explained.
According to him, "adem" includes simple acts like not replying to negative comments on social media, giving way in traffic, or choosing silence when emotions rise. He also reminded everyone of the importance of maintaining body balance by meeting daily fluid needs. “The best of humans are those most beneficial to others, and the best drinking water to accompany your Ramadan is AQUA.”
Public figure Vebby Palwinta also shared her experience of managing Ramadan amidst a busy schedule. "The rhythm changes completely. You wake up earlier for suhoor, stay active during the day, and usually start to feel fatigued by the afternoon. In those moments, I learn to recognize my body's signals; if I start feeling dizzy or irritable, it’s usually due to a lack of fluids and a lack of pauses. So, I make it a habit to drink enough during suhoor and iftar, and take a moment to pause before responding to anything. These small things actually make everything 'adem,' keeping worship and interactions better maintained.”
She shared an interesting quote during the session “Ngadem Sore Bareng AQUA”: “If water can cool things down, then dhikr can bring peace.”
AQUA Accompanies a Calmer Ramadan through #TemanAdemRamadan
Through Teras Adem AQUA, Kajian Adem AQUA, and the special edition packaging with 45 expressive quotes, AQUA invites the public to experience Ramadan with a hydrated body and a more stable heart.
Adisti expressed her hope that #TemanAdemRamadan can lead the community to live a calmer, healthier, and more patient Ramadan in every moment. So, remember to AQUA DULU to keep your Ramadan meaningful!
